WE HELPED WITH
Lead Generation
Digital Startegy
Email Strategy
Marketing Technology
THE BACKGROUND
GB Vehicle Leasing is a car leasing company based in the UK. They had been in business for several years, but had not taken full advantage of digital marketing. As a result, their website was not ranking high in search engine results, their social media presence was limited and their organic traffic was low. This was having a negative impact on their ability to generate leads and close deals.
WE GOT RESULTS
79%
Increase in
self generated leads
35%
Increase in
organic traffic
156%
Increase in
leasing deals
THE
STRATEGY
We developed an integrated digital marketing strategy for GB Vehicle Leasing that focused on SEO, content marketing, social media, and email marketing.
We began by optimisng the website for search engine rankings by performing keyword research and making strategic changes to the content and structure of the website. We then developed a content marketing strategy that included blogging, email marketing, and social media campaigns.
We also developed a paid media strategy that included creating a presence on the main search engines, creating targetted ads specifically for each campaign, and engaging with a variety of potential customers on a highly targetted basis.
Finally, we implemented an email marketing strategy that included targeted campaigns to potential customers, as well as content relevant to their industry.
THE RESULTS WE GOT FOR OUR CLIENT
The results of the digital marketing strategy for GB Vehicle Leasing were impressive. Within just a few months, we were able to increase the number of self-generated leads by 79%, organic traffic by 35%, and deals closed by 156%.
The success of the digital marketing strategy for GB Vehicle Leasing is a testament to the power of digital marketing. By taking advantage of the various digital marketing channels available, they were able to dramatically increase their leads, organic traffic, and deals closed. It is a great example of how a well-crafted digital marketing strategy can yield significant results.